NDC adoption surges among traditional agencies in 2025
In 2025, traditional travel agencies substantially increased their adoption of New Distribution Capability (NDC), a data interface that increases airlines merchandising options for agency sales.
According to ARC, leisure travel agencies accounted for 16% of settled NDC transactions in 2025 while corporate agencies accounted for 7%. The remaining 77% were transacted by online travel agencies (OTAs), which have long been the primary users of NDC.A year earlier, leisure agencies accounted for 11% of NDC transactions, while TMCs accounted for 4%. OTAs had the remaining 85%.
Traditional travel agencies, especially corporate agencies, have long been hesitant to adopt NDC, in part due to the cost and complexity of developing compliant technology and back-office processes, but also due to limited post-sale servicing capabilities in the GDSs.


